DABU Enquire

You've built something real. Real customers. Real sales. A product people actually want.

Let's be honest

Your content still looks like you're not sure if this is a real business yet.

Photos from whoever was free that week. Videos shot on a phone between orders. It's not that it's bad — it's that it doesn't look like what you've actually built.

DABU production
Which became its own problem

Now you're the one managing shoots — between sales calls.

Briefing a photographer at midnight. Picking which five photos go up. Chasing edits that were due last week. None of that is the job you actually built this business to do.

The uncomfortable part

Your best customers decide before they ever talk to you.

The ones with real budget don't call to ask if you're good — they scroll first. Look like everyone else, and you get compared on price. Look like what you're actually capable of, and you get to charge like it.

Which is why DABU exists

Aesthetic is easy.
Direction is not.

DABU is a visual studio for founders who are done thinking about their own content. We take the brief, build the direction, run the shoot, and hand you visuals built to close.

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DABU production
Est. 2020  ·  1,000+ Projects  ·  Jakarta, Bali, Medan
Why direction matters

Built with intention, built to last.

Fast, generic photos solve this week's post. Intentional direction is what makes a brand recognizable a year from now.

When direction is intentional

  • People recognize the brand before they read the name.
  • Content still holds up 12 months later.
  • Every shoot builds on the last.
  • New content gets easier to make, not harder.

When it's rushed instead

  • Photos solve this week, then disappear into the feed.
  • A new "concept" every campaign, nothing carries over.
  • Visuals that need a caption to explain themselves.
  • Every launch starts from zero again.
What you actually get

No vague promises.

I

One point of contact

You brief one person, not a relay between an account manager, a photographer, and an editor who've never spoken.

II

Direction before cameras

Concept, references, and shot list are locked before anyone touches a lens.

III

Every usable frame is yours

You get the full edited set, not just the handful we personally liked best.

IV

A delivery date, set upfront

You know when it lands before the shoot happens — not a rough estimate you chase afterward.

DABU production
"I'd rather turn a shoot down than deliver something generic with our name on it."
Feeltho
Selected work

A studio, not a stock catalogue.

DABU production
Editorial · Fashion

Concept-driven styling built around a single narrative moment, not a generic catalogue shot.

DABU production
Character · Mood

Every frame carries a point of view — lighting, wardrobe, and set built to say something specific.

DABU production
Lifestyle · Portrait

Direction that travels beyond fashion — the same discipline applied to any brand's world.

DABU production
Set Design · Story

A world built around the product, not just a backdrop behind it.

DABU production
Concept · Craft

Small details, deliberately placed — the difference between a photo and a frame.

How it runs

Three steps.

I

Brief

You tell us what you sell, who buys it, and what "good" looks like.

II

Shoot

We build the concept and run the day. You sign off on direction.

III

Deliver

Edited, retouched, organized — ready for what's launching next.

Pricing

What most projects fall into.

Catalog

From IDR 1.8M / hour

Clean, consistent shots for product pages — up to 8 products per hour, 5 edited photos and a detail video per product.

Conceptual

From IDR 2.4M / hour

A launch that needs a mood, not just a photo — full styling, a moodboard planned before the shoot, editorial and catalogue photos.

Lookbook / Campaign

From IDR 3M / hour

When the shoot needs to carry the whole story — full creative direction, styling, and detail video included.

Monthly Retainer

IDR 10M / month

A running content partnership for brands that post consistently — 10 pieces of content produced every month.

Price excludes model & venue. Minimum booking 2 hours.
Not sure which one fits? A short brief on WhatsApp is enough to find out.

Start a project

Tell us what you're building.

Fill this in and it opens straight into WhatsApp with your brief.

Opens WhatsApp with this filled in — you can edit before sending.